
Photo: OK Go perform at last week’s release party for the This Too Shall Pass video
OK Go is launching a label called Paracadute. The band and label will oversee the distribution and promotion functions for the band, a representative said.
“OK Go see untapped potential in the sea change that the music industry is experiencing and believe there are tremendous opportunities for artists capable of managing their own promotion and distribution,” the rep said. “The band, who have always controlled their publishing, merchandise, touring, and all other non-recording rights, are parting by mutual agreement with EMI Music.”
The agreement goes into effect on April 1.
“We’d like to thank the people who have worked so hard on our behalf,” said OK Go singer Damian Kulash. “And we’d like to thank our fans for making this choice an easy one for us.”
Kulash will discuss the move on the NPR program All Things Considered today at 4 p.m. ET and 1 p.m. PT.
The announcement comes a week after the release of the band’s music video for This Too Shall Pass, which has received nearly 7 million hits in just nine days. It features a two-story Rube Goldberg machine built by the band and a team of engineers, many of whom work with NASA.
OK Go TV Appearances
April 1 - Jimmy Kimmel Live
April 28 - Late Show with David Letterman
April 29 - The Colbert Report
May 4 - Late Night With Jimmy Fallon
OK Go Tour Dates
4/13 Salt Lake City, UT The State Room
4/14 Denver, CO Bluebird Theatre
4/16 Milwaukee, WI Turner Hall
4/17 Chicago, IL Metro
4/18 St. Louis, MO The Old Rock House
4/20 Columbia, MO The Blue Note
4/21 Indianapolis, IN Earth House
4/22 Detroit, MI Magic Stick
4/23 Toronto, ON Mod Club
4/27 Northampton, MA Pearl Street
4/28 New Haven, CT Toad’s Place
4/29 Brooklyn, NY Music Hall of Williamsburg
4/30 Brooklyn, NY Music Hall of Williamsburg - SOLD OUT
5/2 East Rutherford, NJ Meadowlands (Bamboozle)
5/3 Philadelphia, PA Theatre of Living Arts
5/5 Washington, DC 9:30 Club
5/7 Boston, MA Paradise Rock Club
5/9 Baltimore, MD Rams Head Live
5/11 Raleigh, NC Lincoln Theatre
5/12 Charlotte, NC Visulite Theatre
5/13 Atlanta, GA The Loft
5/14 Tampa, FL Crowbar
5/15 Orlando, FL Firestone Live
5/16 Gulf Shores, AL Hangout Music Fest
5/18 Dallas, TX Granada Theatre
5/19 Austin, TX The Parish
5/21 Los Angeles, CA Henry Fonda Theatre
5/22 San Diego, CA House of Blues
5/26 San Francisco, CA The Fillmore
5/28 Portland, OR Hawthorne Theatre
5/29 George, WA Sasquatch Festival
6/11 Manchester, TN Bonnaroo






























